The eCommerce world not only accounts for the B2C composition but also includes B2B operations. When it comes to B2B operations, many businesses fail to deliver the same performance as their counterpart in B2C operations. Before coming to the challenges that B2B customers face, it is essential to address who are B2B customers for any business.

B2B stands for Business to Business operations of any enterprise. Many businesses intend to gain experience from B2C and then expand their wings towards the B2B model. In a B2B model, the buyer is not the ultimate consumer of products or services. B2B customers for a business are those buyers who sell products and services to other enterprises.

Let us now discuss the various challenges that your B2B customers face and how can you fix these issues using our impressive solutions:

• Security Concerns

  A B2B seller must build a strong relationship with the buyer. B2B buyers need to share lots of confidential information with the store, including names, banking details, contact details, etc. If your customers feel any deviation in the security while accessing your store, they won’t proceed with the order and shift to your competitors. That’s why you must consider timely checking for the website’s health and security, and apply all security patches and necessary version updates of the platform and modules. You can hire professional Magento 2 developers who can make use of maintenance services and prevent security breaches on your website.

• Lack of Product Awareness

  Product awareness is crucial for your customers if you own an online store. If you fail to provide necessary information related to different products listed on your website, your customer’s confidence will decline and they become reluctant to make a purchase. Moreover, less information about the product lands more doubts and questions. To save yourself from such avoidable situations, provide extra knowledge about the product to your customers using different channels such as an FAQ section, product descriptions mentioning product worth and quality, descriptive newsletters that carry essential information, and informative blog posts that can help your customers understand and visualize its use.

• Complex Purchasing Process

  In B2B commerce, the buyer wishes to buy the product in a few steps. You need to ensure that your customers can place orders quickly and conveniently. Although the B2B purchasing process is more complex as it involves more decision makers, more complex deals, bulk orders, specific terms, etc. as compared to B2C. Your customer is also a business and they won’t be willing to waste enough time placing orders. Allowing your customers to repeat recent orders, one-step checkouts, offering to add products to carts by SKUs, and a dedicated support team can help you achieve this goal.

  As it is clear from the points above, handling and managing a B2B store is more difficult than B2C commerce. You need to keep these factors in mind before shifting towards the B2B world. It is essential to ensure that your customers are having a great experience while accessing your B2B website.

Struggling to manage the online presence of your B2B department? You don’t need to worry anymore as we are here to help you out. We at magePoint offer the best eCommerce services and are backed by a highly experienced team of certified Magento developers. We provide you with everything to enhance the customer experience and get the best out of your B2B store.