Magento currently powers 2,70,000+ eCommerce websites and is recommended by top enterprises. Although it offers various features for a website, many owners still fail to get the best results from their online store. As per the statistics, the global cart abandonment rate for e-commerce is nearly 70%, and it’s a matter of concern for eCommerce owners.
The complex checkout processes of online stores are the main culprits behind such massive cart abandonment rates. Every one in five customers abandons their carts and leaves your website because of complicated checkout procedures. As you must have observed already, the default checkout customization of Magento 2 is quite limited and nasty in options.
Let us now go through some tips that will help you improve the checkout process on Magento 2 store:
Simplify the Checkout Process
An eCommerce store must guide the customers where to go and what to do after they click the ‘Add to Cart’ button on a Magento 2 store. A complex checkout process leads your customers to abandon their cart and leave your website immediately. You must simplify the checkout process to ensure that your customers are enjoying a hassle-free experience on your website. The most appropriate thing to do here is to provide a one-step checkout. It eliminates unnecessary fields on the checkout form and effectively increases customer satisfaction.
Avoid Cluttering in Customer Detail Forms
Your customers are well aware of the details you require to carry out and complete the order. To simplify the checkout process, you must try to avoid clutter, utilize the space and obliterate unnecessary fields. Inserting additional fields on the checkout page only frustrates your prospects.
Create a Mobile-Friendly Checkout Design
M-Commerce has taken over the world as it offers customers the power to shop anytime, anywhere. More than 56% of online sales in 2021 were made through mobile devices. Nowadays, customers want to enjoy a hassle-free shopping experience in the comfort of their mobile phones. That’s why you must ensure that your customers can follow the checkout process on their smartphones. Mobile-Friendly websites also help you increase the overall sales of your store as it becomes easily accessible.
Offer Multiple Payment Options
As an eCommerce store owner, you must understand that you will be dealing with profuse customers having their unique preferences when it comes to payments. Your customers would want to make the payment using their mobile wallets, net banking, or debit/credit cards. You need to ensure that your website provides them with multiple payment options to provide them with a wonderful experience.
Provide Security Features
One of the main reasons why your customers abandon their carts in the first place is that your website lacks security. You can not expect your customers to shop from your online store until you provide them with security features. Owning an SSL certificate for your website and other security updates can bring the required changes and enhance the user experience.
These tips will help you enhance the checkout procedure on your Magento store. You must remember to simplify the checkout process and keep it as short as possible otherwise you will be losing opportunities. Always ensure to add the latest payment options to your website, it will help you gain more customers.
It becomes quite a hectic task to manage these things of your own. Are you also struggling with your Magento website performance? Contact us today and bring the best out of your eCommerce website. We at magePoint provide the best Magento development services and our experts possess relevant knowledge to upgrade your website.