We take a look at the main factors due to which Magento mobile app development is successful.
- Flexibility
Magento is flexible. You can tailor the entire system as per the product and/or services you’re selling. In the future you can reset or manage attributes without altering the admin panel.
- Usage of mobile wallet
The use of mobile wallets is rising. Users are slowly becoming comfortable with online payments. The latter are increasing at a quick pace. The trend is to include the maximum number of payment methods to facilitate online payments.
- Ability to gather relevant customer data
You can watch as well as control the entire system. It is possible to collect useful data regarding customers such as their likes and browsing behaviour. There are support tools which give an exhaustive report regarding the mobile app’s usage and performance as well as factors that are the reason for malfunctions.
- Popularity of conversational interfaces
Humans love to interact. A desirable feature of a mobile app is being able to discuss one’s choices with co-shoppers, sellers as well as customer care personnel. These conversational interfaces enhance the shopping experience as well as develop a trustworthy reputation for businesses.
- Virtual assistants
Popularly referred to as chatbots, these intelligent assistants provide useful services to customers such as aiding them to browse the store and search for specific products, do payments and answer queries related to product return as well as exchange.
- Ecommerce friendly features
These include simple navigation, simple check-out, synchronous as well as seamless order processing, multiple payment gateway support.
- Voice searches
Simply put voice search is using a search engine by speaking instead of typing. It makes search more interactive.
- Superior design features
Magento has an excellent responsive front-end design. The customers find it easy and convenient to use Magento mobile apps.
- Usage of Virtual reality and Augmented reality
VR or Virtual Reality is an artificial computer produced simulation of a real-life scenario. It makes the user feel like they are experiencing the simulated reality first-hand. AR or Augmented Reality is a technology that mounts computer produced enhancements on top of an existing reality with the purpose of making it more meaningful via the ability to interact with it.
Other factors to make a Magento Mobile App a success include uncluttered interface, judicious employment of filters, condensed navigation, animated designs, informative shopping cart screen, push notifications and others.
